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The International Telecommunication Union (ITU) announced today that its members had agreed upon the format for the successor to H.264 video — a development that the body believes will set the stage for a new generation of high-definition video. Casually dubbed High Efficiency Video Coding (HEVC), the format's official name is Recommendation ITU-T H.265, and it brings with it one very specific benefit: the ability to reproduce quality imagery at half the bitrate required with H.264.
The H.264 video standard has become a de facto standard in recent years, turning up in everything from Blu-ray players to web video. The ITU said that it envisions H.265 being able to support video needs for the next decade, and with 4K streaming video...
from The Verge - All Posts http://www.theverge.com/